Josh Asks - Whose nose is more important, yours or your partner's?

Josh doesn't "do" perfume.

He wears Tom Ford For Men because his girlfriend's mum bought it for him.

However one evening in the pub he started asking some great questions so I started a feature called "Josh Asks..."

The full question is -

Whose nose is more important, yours or your partner's?

Josh Asks - What Deodorant Should You Use?

Josh doesn't "do" perfume.

He wears Tom Ford For Men because his girlfriend's mum bought it for him.

However one evening in the pub he started asking some great questions so I started a feature called "Josh Asks..."



Today's question -

"With male deodorants nowadays being heavily scented how does that work with selecting your perfume?"

Josh Asks - Does Consumption Influence Perfume Development?

Josh doesn't "do" perfume.

He wears Tom Ford For Men because his girlfriend's mum bought it for him.

However one evening in the pub he started asking some great questions so I started a feature called "Josh Asks..."

Josh's full question is

"What impact does the way fragrances are bought have on how they're developed? There is a nose bamboozling mix of smells in shops so surely brands are trying to make a big impact on that first sniff, does that impact overall quality?"

Short answer - Yes, you can design something just to sell.

Long answer-